Digital Marketing
🌐 Digital Marketing Training Program
Total Duration: 96 Hours
Organized By: Skill Development Unit (RCI)
🎯 Program Objective
To develop skilled digital marketers capable of planning, running, and optimizing digital campaigns for businesses, personal brands, and freelancing opportunities.
🧠 Learning Outcomes
After completing the training, participants will be able to:
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Understand digital marketing fundamentals & strategy
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Run social media campaigns (Facebook, Instagram, TikTok, etc.)
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Plan and execute content marketing strategies
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Perform SEO and keyword research
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Run Google Ads & Meta Ads (FB / Insta Ads)
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Track results using analytics tools
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Design basic graphics & marketing content
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Build a personal portfolio for freelancing or job placement
📚 Training Modules (96 Hours)
| Module | Topics | Hours |
|---|---|---|
| 1. Introduction to Digital Marketing | Marketing basics, digital ecosystem | 6 hrs |
| 2. Content Marketing | Content types, strategy, social content planning | 12 hrs |
| 3. Social Media Marketing | Facebook, Instagram, TikTok, YouTube marketing | 20 hrs |
| 4. Meta Ads (Facebook & Instagram Ads) | Campaign setup, audience targeting, budget | 16 hrs |
| 5. SEO (Search Engine Optimization) | On-page, off-page, keyword research | 14 hrs |
| 6. Google Ads & Analytics | Campaign types, tracking, analytics basics | 12 hrs |
| 7. Canva for Marketing Creatives | Posters, ads, reels thumbnails, social posts | 8 hrs |
| 8. Portfolio, Case Study & Evaluation | Assignments, project, certification test | 8 hrs |
📦 Training Contains
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Digital Marketing Fundamentals
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Market Research & Competitor Analysis
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Content Writing Basics
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Social Media Strategy & Calendar Planning
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Meta Business Suite & Ads Manager
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Google Search Console & Analytics Basics
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SEO Tools (Keyword Planner, Ubersuggest, etc.)
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Canva Creative Design Practice
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Freelancing & Client Handling Guidelines
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Final Project & Certification
🏅 Certification
Certificate awarded upon successful completion and evaluation.
🎁 Training Includes
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Practical campaign running
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Social media content calendar templates
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Marketing resource materials
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Real project implementation
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Freelancing & portfolio guidance
👥 Target Participants
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Students & beginners
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Entrepreneurs
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Freelancers
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Marketing professionals
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Job seekers in digital media field